Another little-watched summer Friday.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
CBS: After a week off for a preseason NFL game, TKO: TOTAL KNOCK-OUT returned at a steady 0.5, and WHISTLEBLOWER was up 0.1 to 0.4. They were followed by a BLUE BLOODS rerun at 0.3.
ABC: Sitcom reruns at 0.4/0.3 led off the night, then two hours of 20/20 were at 0.5/0.5, steady with last week’s hour.
NBC: DATELINE held last week’s 0.5. The night started with an AMERICAN NINJA WARRIOR rerun at 0.5.
CW: A new MASTERS OF ILLUSION stayed at last week’s 0.2, with a rerun and then a PENN & TELLER: FOOL US rerun at 0.2/0.2.
FOX: Reruns at 0.3/0.2.
COLLEGE FOOTBALL dominates Saturday primetime.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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