>Starting Tuesday, ShowBuzzDaily’s Promo Watch will return on a regular basis. Kicking off with Monday night’s broadcast network programming we will sample roughly an hour a night per network and keep a running tally of the promotional activity within the shows. We will tend to evaluate highly-rated programs, as those are the most valuable pieces of real estate on the schedule and reflective of the most important priorities.
For example, Monday night we will sample 2 Broke Girls and Two and a Half Men on CBS, House on FOX, the last half hour of The Voice and the first half hour of Smash on NBC, and the first half hour of The Bachelor and the final half hour of Castle. Because of time limitations and DVR recording capacity, we won’t cover every minute of each network’s programming, but we will rotate the sampled programs each week to make sure a broad spectrum of genres are represented.
In addition to the tally of on-air promotional seconds for each marketing priority, we will also point out shifts in creative strategy and offer our take on the effectiveness of various spots or campaigns. Which ones stand out from the clutter? Which ones simply fall flat? Additionally, our resident critic, Mitch Salem, will add his perspective and might even add his point of view of The CW’s promo activity (since he considers it a network) as well as adding his insights from key basic and pay cable promos.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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