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Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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The Sked

The Sked: PROMO WATCH

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 18 and April 24, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Starting to Prepare for the Summer

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 10 and April 16, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Huge Scandal Promotion Lures Few Viewers

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 2 and April 8, with about 8 hours of programming sampled for each network over that period.  (Click “read more&...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through March 26 & Why So Few Promos on CBS?

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 20 and March 26, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through March 20

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 14 and March 20, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH Changing Time Periods

>ShowBuzzDaily’s PROMO WATCH, our weekly look at how the networks spend their precious resource of on-air promotion time, will move to Wednesdays starting next week.  This will give us a better chance to see how each...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through March 8

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period.  (Click “read more...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through March 1

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read ...
by Mitch Metcalf
 
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Articles

The Sked: PROMO WATCH — Update through February 23

>GCB and the Oscars are the big bets for ABC in recent days, while NBC continues to make an extraordinary push for Awake.  CBS is hoping to take Person of Interest to another level, and FOX just doesn’t seem to be ma...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time suppor...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH

>NBC used its 9:30 half hour to keep hammering away at the debut of Smash, coming up at long last in mere minutes.  The network devoted 90 seconds — one 30-second spot and one 60-second spot — in a half hour wh...
by Mitch Salem
 
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The Sked

Coming Soon: ShowBuzzDaily Promo Watch Returns

>Starting Tuesday, ShowBuzzDaily’s Promo Watch will return on a regular basis.  Kicking off with Monday night’s broadcast network programming we will sample roughly an hour a night per network and keep a runnin...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — NBC’s Super Bowl Sunday

>Before we take a look at NBC’s promo activity in the extravaganza that is the Super Bowl, let’s review our forecast of the game itself.  We aim for precision in our predictions at ShowBuzzDaily, and while both...
by Mitch Salem
 
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