Due to Thanksgiving, unless otherwise noted comparisons are to 2 weeks ago.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: An underwhelming night for holiday specials, which began with reruns at 0.9/0.8, followed by a new WONDERFUL WORLD OF DISNEY at 0.7.
NBC: The night started with an hour of LEGO JURASSIC WORLD at 0.5/0.4. With that awful lead-in, WILL & GRACE dropped 0.1 to a new low 0.6, and I FELL BAD was likewise down 0.1 to 0.4. SVU dropped 0.1 to 0.7.
CBS: An hour of sitcom reruns at 1.2/1.1 led into MOM, down 0.2 to 1.1, and MURPHY BROWN, steady with last week’s 0.8. SWAT was down 0.1 to 0.7.
CW: SUPERNATURAL (0.4) and LEGACIES (0.3) were steady.
FOX: The preliminary 4.5 for THURSDAY NIGHT FOOTBALL was down a point from the early number for the Thanksgiving night game (on NBC), although up 1.1 from FOX’s game 2 weeks ago.
FOX has COLLEGE FOOTBALL in primetime tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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