The year’s NCAA TOURNAMENT arrived on broadcast TV.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: The NCAA TOURNAMENT’s first night came to a preliminary 1.0/1.0 for the two games that were carried by CBS, significantly below last year’s preliminary 2.0/1.4.
ABC: GREY’S ANATOMY was steady at 1.4, STATION 19 gained 0.1 to 0.9, and FOR THE PEOPLE held at 0.5.
NBC: SUPERSTORE (0.9), AP BIO (0.5) and BROOKLYN NINE-NINE (0.6) were all steady, and WILL & GRACE was up 0.1 to 0.7. SVU rose 0.1 to 0.8.
FOX: Returning from a week off, GOTHAM (0.6) and THE ORVILLE (0.6) remained as-is.
CW: SUPERNATURAL (0.4) and LEGACIES (0.3) were steady.
Tonight, CBS continues as the broadcast home of the NCAA TOURNAMENT.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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