Note: ABC, CBS and especially NBC numbers below will go down in the nationals this afternoon because of local pre-emptions for various NFL PRESEASON games. FOX should also go up about +15% when live west coast viewing is added this afternoon. Given all the likely changes, we’ll hold our ratings analysis until final numbers are available.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings comparisons follow the chart.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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