Even with a captive audience, the attraction of network TV may be fading.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After a rerun AMERICA’S FUNNIEST HOME VIDEOS at 0.8, AMERICAN IDOL dropped 0.2 to 1.0, and THE ROOKIE was down 0.1 to 0.7.
CBS: 60 MINUTES held at 0.9, and GOD FRIENDED ME (0.6) and NCIS: LA (0.7) were steady, but NCIS: NEW ORLEANS lost 0.1 to 0.6.
NBC: An Easter Sunday rerun of JESUS CHRIST SUPERSTAR IN CONCERT garnered little attention at 0.4. DATELINE followed at 0.4.
FOX Reruns at 0.3-0.4.
CW: Reruns at 0.1/0.1.
Tonight, ABC will attempt to shake things up with premieres of THE BACHELOR: LISTEN TO YOUR HEART and THE BAKER AND THE BEAUTY. In addition, NBC has the season premiere of SONGLAND.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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