The first Thursday BIG BROTHER of the season won the night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: HOLEY MOLEY gained 0.1 to 0.6, and both the season finale of DON’T (0.5) and TO TELL THE TRUTH (0.6) were steady.
CBS: BIG BROTHER arrived on Thursday at 1.0, down 0.1 from the Wednesday episode. Reruns followed at 0.4/0.3/0.3.
NBC: The special CORONAVIRUS AND THE CLASSROOM was at 0.4, followed by reruns at 0.3/0.3.
FOX: The preliminary MLB rating was 0.4.
CW: The season finale of KILLER CAMP held at 0.1, followed by a rerun PENN & TELLER: FOOL US at 0.1.
BEING REUBEN will continue its CW run with new episodes tonight, despite last week’s disastrous premiere numbers.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
###
About the Author
