An OK start for CLARICE.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Returning from a rerun week, CELEBRITY WHEEL OF FORTUNE (0.7), THE CHASE (0.6) and THE HUSTLER (0.4) were all down 0.1.
CBS: Airing the first new episodes since January 21, YOUNG SHELDON was steady at 0.8, B POSITIVE lost 0.1 to 0.6, and MOM was up 0.1 to 0.7. THE UNICORN gained 0.1 to 0.5. CLARICE premiered at 0.5, a passable number but not indicating much enthusiasm considering the barrage of promos CBS gave it during the Super Bowl and the rest of the week.
NBC: MR MAYOR (0.4) and SUPERSTORE (0.4) were both down 0.1. After a rerun of SVU at 0.3, DATELINE held at 0.3.
FOX: HELL’S KITCHEN (0.7), CALL ME KAT (0.5) and LAST MAN STANDING (0.4) were all steady.
CW: WALKER (0.2) and LEGACIES (0.1) both fell 0.1.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
###
About the Author
