Demographic ratings for the Quarterfinals of the 2014 World Cup are starting to roll in. The two matches on Friday July 4 were a mixed bag. The 11:30 am match on ESPN2 (Germany vs France) averaged 4.2 million viewers of any age, ranking #14 out of 58 matches for this year’s World Cup but the second-lowest of the Knockout Stage matches to date. But then again it was in the dreaded 11:30 am weekday position, which even on a national holiday is a tough time period. Plus the match was on ESPN2 which tends to depress the rating. Further, the demographic ratings in the young adult and young male categories were well below the 2014 Knockout Stage averages and quite close to the 2010 Knockout Stage averages.
Nevertheless, the 11:30 am match on ESPN2 still vastly out-rated big brother ESPN at the same time, which was broadcasting Wimbledon coverage to a not so burly 1.2 million viewers 2+ audience between 8 am and 2 pm. Note that the Friday Wimbledon coverage had less than half the audience of a true gem, the annual Nathan’s Hot Dog Eating Contest from Coney Island on ESPN2 at 2:03 pm, which averaged 2.8 million viewers 2+ and a not-chopped-liver 1.10 adult 18-49 rating.
The World Cup tournament got back on track for American viewers at 3:30 pm Friday on ESPN with Brazil vs Colombia, averaging 5.7 million total viewers (ranking #7 overall and slightly above the Knockout Stage average so far). The demographic ratings for Brazil vs Colombia were very close to the Knockout Stage averages for 2014 to date and well above the 2010 Knockout Stage averages (also in the table below).
| World Cup 2014 — U.S. Television Ratings |
Total Viewers |
Demographic Ratings |
| Rank |
Day |
Date |
Start ET |
Net |
Match (winner listed first) |
Score |
Persons 2+ |
Adults 18-49 |
Men 18-49 |
Men 18-34 |
| Most Recent Matches (including rank out of 58) |
|
|
|
|
|
| 8. |
Sat |
Jun 28 |
11:30 am |
ABC |
Brazil vs Chile |
1-1 (3-2) |
5,674,000 |
2.26 |
3.07 |
2.81 |
| 9. |
Sat |
Jun 28 |
3:30 pm |
ABC |
Colombia vs Uruguay |
2-0 |
5,316,000 |
2.09 |
2.87 |
2.80 |
| 6. |
Sun |
Jun 29 |
11:30 am |
ESPN |
Netherlands vs Mexico |
2-1 |
5,743,000 |
2.39 |
3.34 |
3.14 |
| 5. |
Sun |
Jun 29 |
3:30 pm |
ESPN |
Costa Rica vs Greece |
1-1 (5-3) |
5,896,000 |
2.46 |
3.48 |
3.26 |
| 35. |
Mon |
Jun 30 |
11:30 am |
ESPN |
France vs Nigeria |
2-0 |
2,527,000 |
1.01 |
1.48 |
1.59 |
| 13. |
Mon |
Jun 30 |
3:30 pm |
ESPN |
Germany vs Algeria |
2-1 |
4,306,000 |
1.71 |
2.46 |
2.43 |
| 28. |
Tue |
Jul 1 |
11:30 pm |
ESPN |
Argentina vs Switzerland |
1-0 |
3,173,000 |
1.23 |
1.82 |
1.97 |
| 2. |
Tue |
Jul 1 |
3:30 pm |
ESPN |
Belgium vs USA |
2-1 |
13,440,000 |
4.61 |
6.04 |
6.13 |
| 14. |
Fri |
Jul 4 |
11:30 am |
ESPN2 |
Germany vs France |
1-0 |
4,233,000 |
1.76 |
2.35 |
2.28 |
| 7. |
Fri |
Jul 4 |
3:30 pm |
ESPN |
Brazil vs Colombia |
2-1 |
5,683,000 |
2.20 |
2.98 |
2.86 |
| Averages by Tournament Stage |
|
|
|
|
|
| – |
Jun 12-Jun 26 |
Group Stage (ESPN/ABC/ESPN2) |
3,112,000 |
1.28 |
1.82 |
1.86 |
| – |
Jun 28-Jul 4 |
Knockout Stage (ESPN/ABC/ESPN2) |
5,559,000 |
2.17 |
2.99 |
2.93 |
| Daypart Averages to Date (USA Matches and ESPN2 Excluded) |
|
|
|
|
|
| – |
Mon-Fri |
11:30 pm |
ESPN |
– |
2,184,000 |
0.89 |
1.34 |
1.48 |
| – |
Mon-Fri |
2:30/3:30 |
ESPN |
– |
3,155,000 |
1.28 |
1.88 |
2.04 |
| – |
Mon-Fri |
5:30 pm |
ESPN |
– |
3,098,000 |
1.34 |
1.95 |
2.00 |
| – |
Sat-Sun |
11:30/2:30 |
ESPN/ABC |
– |
4,684,000 |
1.92 |
2.67 |
2.50 |
| – |
Sat-Sun |
5:30/8:30 |
ESPN/ABC |
– |
3,900,000 |
1.68 |
2.37 |
2.25 |
| World Cup 2010 Comparisons |
| ESPN Averages |
| – |
var |
June 11-July 7 |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
| – |
var |
June 11-July 7 |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
| – |
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
| – |
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: The next update with detailed demographic ratings will come tomorrow (Wednesday) morning, when the ratings for ESPN on Saturday July 5 will be released.
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