The 10PM hour on Wednesday has quietly become quite competitive, with all 3 networks just a couple of ticks apart.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: THE MYSTERIES OF LAURA returned from a week off with a 0.1 gain to 1.4. Coming off of their tremendous crossover showings last week, SVU and CHICAGO PD were each down 0.6, respectively to 1.8 and 1.6.
ABC: A strong night for the line-up, with every show up from last week. THE MIDDLE and THE GOLDBERGS each rose 0.3, to 2.2/2.4. MODERN FAMILY grew by half a point to 3.7. BLACK-ISH and NASHVILLE each gained 0.1, to 2.6 and 1.5.
CBS: SURVIVOR edged up 0.1 to 2.4, and CRIMINAL MINDS was steady at 2.3. With much lower competition from NBC, STALKER increased by 0.3 to 1.7.
FOX: Both HELL’S KITCHEN and RED BAND SOCIETY stayed where they were, at 1.5 and 0.9.
CW: ARROW remained at 0.9, and THE 100 increased by 0.1 to 0.6.
ABC has spent the past week hyping the fall finales of GREY’S ANATOMY, SCANDAL and HOW TO GET AWAY WITH MURDER, and tonight it will hope to reap event-sized ratings from all of them, ratings the network is unlikely to see on another Thursday until 2015.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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