A truncated night, due to the STATE OF THE UNION ADDRESS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The reasons some of us will miss PARKS & RECREATION so badly when it’s gone in a few weeks were summed up in last night’s second half-hour, a sitcom gem entitled “Leslie and Ron” that was uproariously funny and also worthy of comparison with MAD MEN’s classic hour “The Suitcase”. The show benefited from limited competition last night, holding even with last week’s season premiere in its first half-hour at 1.5, and dipping 0.1 in the 2d half-hour to 1.4. The network also claimed bragging rights to its STATE OF THE UNION coverage, up 0.1 from last year to 1.5.
CW: Despite the lack of competition, THE FLASH returned from its holiday hiatus at a series low, down 0.2 from the fall finale to 1.3. SUPERNATURAL held at 1.0.
FOX: MASTERCHEF JR was steady at 1.7, and then the network’s STATE OF THE UNION coverage was the same 1.0 as last year’s.
ABC: Bracketed the speech with reruns of AGENT CARTER (0.8) and BLACK-ISH (0.7). Its speech coverage held last year’s 1.1.
CBS: Also nestled the President (steady at 1.3) with reruns, of NCIS (1.4) and MIKE & MOLLY (0.7).
All the networks are new tonight except ABC, which can push off its BLACK-ISH vs EMPIRE issue for a week. Cable features the season finale of AMERICAN HORROR STORY: FREAK SHOW.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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