Some moderately promising numbers for ABC.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: FRESH OFF THE BOAT was expected to drop after its Wednesday “previews” where it had THE MIDDLE and MODERN FAMILY as launching pads, and it did, from 2.3/2.5 to 1.7/1.8. However, those are still fairly solid numbers in an hour that’s mostly been a disaster for ABC recently, and if BOAT can hold at that level, it will be a win. The comedy skewed particularly well with the 25-54 demo, which makes sense since it takes place during their era. AGENT CARTER gained 0.1 to 1.4, and FOREVER was up 0.2 to 1.1.
CBS: NCIS, old as it is, is still a powerhouse, up 0.2 from last week to 2.8. NCIS: NEW ORLEANS, though, is losing a fair amount of that lead-in, steady at 2.2. PERSON OF INTEREST edged up 0.1 to 1.5.
NBC: The arrival of FRESH OFF THE BOAT may have dented PARKS & RECREATION, which fell 0.2 for back-to-back episodes to 1.0. MARRY ME and ABOUT A BOY, both nearing the end of their seasons (and very possibly their runs) were at 0.8, which was steady for MARRY and down 0.1 for BOY. CHICAGO FIRE took a hit coming off last week’s FIRE/PD crossover, down 0.3 to tie its series low 1.4.
FOX: MASTERCHEF JR fell 0.2 to 1.4. NEW GIRL lost 0.1 to 1.3, and THE MINDY PROJECT stayed at 1.0.
CW: THE FLASH rose 0.1 to 1.4, and SUPERNATURAL held at 0.8
As we hit the midpoint of February sweeps, all the networks have new episodes tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
About the Author
