Articles

March 31, 2015
 

SHOWBUZZDAILY MONDAY NETWORK SCORECARD – 3.30.2015

 

A bad night everywhere but at ABC.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.30 Mar

ABC:  Both DANCING WITH THE STARS and CASTLE were up 0.1 from last week, respectively to 2.1 and 1.5.

NBC:  THE VOICE dropped 0.2 to 3.2, and THE NIGHT SHIFT also lost 0.2, putting it at 1.3 (1.0 in its 2d half-hour), now losing 60% of its lead-in rating.

CBS:  2 BROKE GIRLS and MIKE & MOLLY each dropped 0.1 to 1.8.  SCORPION fell 0.2 to a series low 1.9.  NCIS: LA slipped 0.1 to tie its series low 1.5.

FOX:  After a 0.8 GOTHAM rerun, THE FOLLOWING was down 0.1, tying its series low 1.1.

CW:  Reruns at 0.2/0.1.

Tonight will be quite eventful.  CBS debuts its 2-night miniseries THE DOVEKEEPERS and FOX premieres sitcom WEIRD LONERS in the MINDY PROJECT slot, while on cable, MTV has the season premiere of its acclaimed (if only moderately rated) drama FINDING CARTER, and TBS bids farewell to long-running comedy COUGAR TOWN. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.30 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

 



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.