Summer TV: when the networks pray all the viewers who’ve fled will come back in the fall.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: It’s hard to get excited about a 1.2 rating, but facing much weaker competition, the 2d episode of WAYWARD PINES did manage to climb 0.2 from last week’s premiere. The night started with a 0.8 rerun of Episode 1.
ABC: 500 QUESTIONS dropped 0.2 from Wednesday’s premiere to 1.0. It was followed by a JIMMY KIMMEL LIVE rerun at 0.6.
NBC: The fund-raising variety special RED NOSE DAY, a phenomenon in the UK, stirred little interest here at 0.8.
CBS: The highest rating on any network was the 1.5 for the night’s BIG BANG THEORY rerun. After that, the evening slid gradually downward, reaching 0.6 with an ELEMENTARY rerun.
CW: Reruns at 0.2/0.2.
Aside from the continuation of 500 QUESTIONS, 20/20 and the burn-off of THE MESSENGERS, everything in primetime tonight is a rerun.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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