Another all but empty summer Friday.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The top-rated show on any network last night was DATELINE, up 0.1 from last week to 1.0. It followed an 0.8 AMERICA’S GOT TALENT rerun.
ABC: WHAT WOULD YOU DO dropped 0.2 to 0.8, and then 20/20 slipped 0.1 to 0.8, both slightly ahead of the 0.7 for an 8PM SHARK TANK rerun.
CW: MASTERS OF ILLUSION stayed at 0.3, beaten by a rerun of PENN & TELLER: FOOL US at 0.4.
CBS: Reruns at 0.5-0.6.
FOX: Reruns at 0.5/0.3.
Nothing will liven up Saturday’s line-up, either, except for the small number of AQUARIUS and HANNIBAL fans.
CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.
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