Articles

March 11, 2016
 

SHOWBUZZDAILY THURSDAY NETWORK SCORECARD – 3.10.2016

 

A quiet night, with most movement in the wrong direction.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Mar THU.10

ABC:  GREY’S ANATOMY and SCANDAL (the latter returning after a week off for the preview of THE FAMILY) were each down 0.1 to a respective 2.1 and 1.6.  HOW TO GET AWAY WITH MURDER held at 1.4 for its last episode before the season finale.

CBS:  THE BIG BANG THEORY (inaccurately noted as a rerun in the chart) fell 0.3 from its last original 2 weeks ago to 3.5, and LIFE IN PIECES, while up 0.3 from last week when its lead-in was indeed a rerun, was steady at 2.1 from 2 weeks ago.  MOM gained 0.1 to 1.8, and 2 BROKE GIRLS remained at 1.7.  ELEMENTARY was stable at 1.1.

NBC:  YOU, ME & THE APOCALYPSE had a 0.1 bump to a still-terrible 0.6.  After a 0.7 SVU rerun, SHADES OF BLUE was steady at 1.0.

FOX:  AMERICAN IDOL lost 0.2 to 1.8.

CW:  LEGENDS OF TOMORROW dropped 0.2 to a new low 0.7–still a solid number for its network, but far from the event programming it was intended to be.  THE 100 slipped 0.1 to 0.4.

The only network not airing regular programming tonight is CW, which has a JUST FOR LAUGHS special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Mar THU.10

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.