April 2, 2011

Box Office Footnotes – 4/1/11

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Written by: Mitch Salem


Hop will be–by far–Russell Brand’s biggest opening as a featured performer:  both Forgetting Sarah Marshall and Get Me To the Greek opened to around $17M.  All of which makes this week’s opening of Arthur, his first bona fide shot as a leading man, that much more interesting.  Be sure to read Mitch Metcalf’s Arthur predictions here on Thursday.

The Source Code number isn’t doing anything to burnish Jake Gyllenhaal’s star credentials–and it faces fairly direct competition from Hanna next weekend.
Insidious is the first release from FilmDistrict, an indie whose management includes Bob Berney, who in previous positions helped guide the releases of Memento and Passion of the ChristInsidious won’t break any records, but it’s a solid opening for a low-budget horror movie that puts the studio on the map.
Sucker Punch looks to plummet almost 70% from its opening weekend, which moves it from “major disappointment” to “financial disaster” on the scoreboard.
It turned out nobody was much interested in a PG-13 King’s Speech, as the film dropped from last week’s R-rated version that was already on its last pre-homevideo legs.

In indie-world, Jane Eyre and Win Win continued their successful gradual expansions:  Jane should do about $7K per theatre in 180, and Win around $8K in 149.

The news was less good for debuting indies:  In A Better World is headed for around $7K at each of 4 theatres; Super should do around $5K at each of 11; Trust only $2K at each of 28; and Rubber about $3K at each of 5.  The (all-time?) futility mark, though, is set by a little number called Cat Run, which is at 100 theatres and for the whole weekend, is likely to do less than $300 at each.
See Showbuzz reviews of current movies  here
Next weekend, apart from Arthur and Hanna, we get the broad comedy Your Highness and the inspiring Soul Surfer  Or is it Highness that’s inspiring and Surfer that’s going for laughs?  We’ll find out.
–Mitch Salem

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."