> Deadline is reporting a fairly spectacular Saturday for THE LORAX (Universal), considering the size of its Friday:  $32M, representing more than an 80% increase from the day before.  As a point of comparison, Horton Hears A Who! increased only 40% on its second day of release.  If this number holds, it puts Lorax in […]

  Early Saturday boxoffice numbers at Deadline show no great surprises for the weekend’s offerings.  Any hope that EVIL DEAD (TriStar/Sony/FilmDistrict) would have the staying power of a Mama faded with the demon-filled gorefest’s 24% Saturday drop (although it should be noted that Saturdays in general will start looking lower with studios now treating “Friday” […]

  Based on preliminary numbers at Deadline and elsewhere, MALEFICENT (Disney) gained just 6% on Saturday from its Friday start, not a great bump for a family movie, giving it around $25.5M on Saturday and a weekend that now looks like it won’t quite reach $70M, more like $67M.  It’s behaving like Alice In Wonderland (up […]

  How much more humiliating can things get for Warners?  On Friday, according to preliminary numbers at Deadline, THE BOSS (Universal), which isn’t even a high-performing Melissa McCarthy vehicle, beat up both the studio’s superheroes with about $7.5M.  The Boss will likely have trouble sustaining itself over the weekend, but at about $20M+, it will […]

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday night), according to preliminary numbers at Deadline.  That’s $2.2M better than the first day of Captain Underpants last […]

  THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise.  Warners jumped into 2 spin-offs before even reaching its first official sequel, and the result according to early numbers at Deadline is a $8.9M opening day, down 48% from the first […]

> Deadline has the early Saturday and weekend boxoffice estimates, and this is what “frontloaded” looks like:  HARRY POTTER AND THE DEATHLY HALLOWS (PART 2) plummeted by 52% from Friday (including midnights) to Saturday, with the result that its $44.2M on Saturday didn’t even come close to the Spiderman 3 record of $51.3M for that […]

  And now we know which was more front-loaded. OPENINGS:  According to preliminary numbers at Deadline, TED (Universal) fell 10-15% from Friday to Saturday, which is about the same way the original Hangover played.  The weekend should still get to at least $50M, ahead of Hangover, making it potentially the highest-opening original R-rated comedy ever. MAGIC MIKE […]