September 14, 2014

EARLY WEEKEND BOX OFFICE: Strong Saturday for “No Good Deed,” “Dolphin Tale 2″” and “The Drop”


NO GOOD DEED (Screen Gems/Sony) held better than expected on its 2d day of release and better than Obsessed did in 2009, and that guarantees the Idris Elba/Taraji P. Henson thriller the weekend win.  Based on preliminary numbers at Deadline, No Good Deed rose by about 15% on Saturday to $10M, compared to the very slight drop that Obsessed had on its opening Saturday. which should give No Good Deed an extremely solid $25M for the weekend.

If No Good Deed had faltered, A DOLPHIN TALE 2 (Alcon/Warners) might have made a race of it, since the family movie received a huge surge from the weekend matinee audience, rising 80% from Friday to $7.7M on Saturday, giving it a likely $17M weekend.THE DROP (Fox Searchlight) also had a strong Saturday, rising substantially from its opening day for a $5M weekend at only 809 theatres.

GUARDIANS OF THE GALAXY (Marvel/Disney), now over $300M in the US, and TEENAGE MUTANT NINJA TURTLES (Nickelodeon/Paramount) were once again the top holdovers.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."