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Behind the Friday Box Office – 8/8/14

Posted August 9, 2014 by Mitch Salem

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but there’s no question that Paramount marketing did its job in rousing those fans, successfully appealing both to a young audience and to […]

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Behind the Friday Box Office – 8/1/14

Posted August 2, 2014 by Mitch Salem

  OPENINGS:  GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of:  weeks ahead without any A-level competition.  When the biggest titles coming up are the rebooted Teenage Mutant Ninja Turtles and The Expendables 3, there’s a real opportunity to romp for the entire month of August.  With its $37.8M […]

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Behind the Friday Box Office – 7/25/14

Posted July 26, 2014 by Mitch Salem

  OPENINGS:  Despite all the testosterone flowing through the Avengers-verse, the biggest star to emerge from the mega-franchise is turning out to be Scarlett Johansson, the latest warrior woman at the front of the box office.  This weekend she’s doing what Chris Evans and Chris Hemsworth haven’t been able to pull off:  launch an unrelated […]

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Behind the Friday Box Office – 7/18/14

Posted July 19, 2014 by Mitch Salem

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) took Friday with $13M, but that was $3.8M below the opening day of the first Purge.  The sequel is likely to be at least […]

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Behind the Friday Box Office – 7/11/14

Posted July 12, 2014 by Mitch Salem

  OPENINGS:  DAWN OF THE PLANET OF THE APES (20th), with $27.7M on Friday and a likely $70M weekend, will probably have a significant US box office bump over its predecessor Rise ($176.8M, after a $54.8M opening), but it won’t necessarily be more profitable, since Dawn cost a reported $75M more to produce and probably […]

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Behind the Friday Box Office – 7/4/14

Posted July 5, 2014 by Mitch Salem

  OPENINGS:  Star/co-writer/co-producer Melissa McCarthy reportedly took a fraction of her usual fee on TAMMY (Warners) to keep the production budget down to the low $20Ms.  After a $6.4M 4th of July (up 17% from Thursday), the movie is well on its way to recouping that budget–it should have a $22M weekend, and $34M since […]

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Behind the Friday Box Office – 6/27/14

Posted June 28, 2014 by Mitch Salem

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (although not certain) chance to hit the magic $100M mark on Sunday.  In addition, Transformers 4 earned $52M […]

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Behind the Friday Box Office – 6/20/14

Posted June 21, 2014 by Mitch Salem

  OPENINGS:  THINK LIKE A MAN TOO (Screen Gems/Sony) had almost exactly the same start as the first Think, up $75K from that movie’s opening day at $12.2M.  Being a sequel, though, it will likely fail to reach Think‘s $33.6M opening weekend or $91.5M US total.  Despite a somewhat larger production cost this time around ($40M compared to […]

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