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Behind the Friday Box Office – 2/7/14

Posted February 8, 2014 by Mitch Salem

  Note:  all weekend-to-weekend comparisons to Jan 31-Feb 2 will look better than usual because of last week’s Super Bowl Sunday, which sharply depressed box office for the day. OPENINGS:  THE LEGO MOVIE (Warners) is likely to outgross its $60M production budget by Sunday after a $17.1M Friday, and while that won’t cover the usual […]

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Behind the Friday Box Office – 1/31/14

Posted February 1, 2014 by Mitch Salem

  Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS:  Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and seems to be heading for a $9.5M weekend (all titles will drop precipitously on Sunday because of the game).  Focus acquired Awkward […]

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Behind the Friday Box Office – 1/17/14

Posted January 18, 2014 by Mitch Salem

  OPENINGS:  Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official.  With a $14.5M Friday start, it could challenge Cloverfield for the Martin Luther King weekend title, currently at $46.1M.  For Universal, this is the start of a nicely […]

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Behind the Friday Box Office – 1/10/14

Posted January 11, 2014 by Mitch Salem

  OPENINGS:  The only question for LONE SURVIVOR (Universal) to ponder as all concerned count their entirely unexpected riches this weekend (a $14.4M Friday and a weekend that could hit $40M) is whether they miscalculated by waiting to go wide until after polls were closed for the Oscar nominations.  Survivor is very much on the […]

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Behind the Friday Box Office – 1/3/13

Posted January 4, 2014 by Mitch Salem

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) was an experiment in several ways–the first installment of the franchise to be a spin-off and not a direct sequel, the first released out of the Halloween season, and one of Hollywood’s first tries at producing and marketing a movie primarily to the Latino audience.  All of […]

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BEHIND THE FRIDAY BOX OFFICE – 12/27/13

Posted December 28, 2013 by Mitch Salem

  OPENINGS:  THE WOLF OF WALL STREET (Paramount/Red Granite) fell behind American Hustle on Friday, dropping 6% to $6.3M, but considering that it’s a polarizing, 3-hour, hard-R saga that people aren’t even sure whether to call a black comedy or a drama, that’s still a fine result, and the film is likely to earn $50M+ […]

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BEHIND THE FRIDAY BOX OFFICE – 12/20/13

Posted December 21, 2013 by Mitch Salem

  OPENINGS:  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) eked out a Friday victory over The Hobbit, $8.7M to $8.6M, but Hobbit will likely take the weekend fairly easily, with perhaps $30M  to $27M for Anchorman.  Thanks to the holiday week coming up (Anchorman could take in $65M between Christmas and New Year’s), the comedy should top […]

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BEHIND THE FRIDAY BOX OFFICE – 12/13/13

Posted December 14, 2013 by Mitch Salem

  Well, bah humbug. OPENINGS:  Start the spin machine:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) has opened with $31.1M, $6M below the start for last year’s An Unexpected Journey.  That’s more than a 15% drop, and if it continued throughout the weekend, Smaug could end up with a total around $70M.  However, the bulk […]

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