GET OUT (Blumhouse/Universal) is the latest hit from the prolific low-budget horror production company that still has Split in the market, off to a fast start according to preliminary numbers at Deadline with $10.5M on Friday (including $1.8M from Thursday night). Unlike most titles in the genre, Get Out also boasts terrific reviews (an […]
It’s a busy but not particularly big weekend at the multiplex. The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo. Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start. If that percentage holds, the […]
Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall. The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]
> Let’s take a look at just how remarkably THE HELP is performing so far. The most obvious points of comparison are the literary-sourced, female-skewing hits of the last 2 Augusts: Julie & Julia in 2009, and last year’s Eat Pray Love. Julia had a $20M opening that led to a $94M domestic gross; Eat […]
> Frontloading strikes again. THE HUNGER GAMES (Lionsgate/Summit), with $18.9M on its 2nd Friday, is behaving like a sequel, even though it isn’t one. It’s down 72% from opening day, which is consistent with the second Fridays of mega-sequels like The Dark Knight (down 65%), Twilight: New Moon (-76%), Breaking Dawn Part 1 (-77%), Harry […]
They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS: Why does Hollywood make ultraviolent movies? Because they sell tickets. TEXAS CHAINSAW (Lionsgate) is overperforming its way to a surprisingly strong weekend win, with $10.2M on its first night. Horror movies are hugely front-loaded, so it’s unlikely to be higher […]
OPENINGS: The $8.9M start for ONE DIRECTION: THIS IS US (TriStar/Sony), which includes $2.7M from Thursday night, was behind only the Justin Bieber concert movie ($12.4M) among recent debuts in its genre, surpassing efforts devoted to Miley Cyrus, Katy Perry, Michael Jackson and The Jonas Brothers. The Bieber picture declined on Saturday and slumped […]
OPENINGS: NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com comedy with a strong woman character gives it a boost on Mothers Day. There’s no reason […]