THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise.  Warners jumped into 2 spin-offs before even reaching its first official sequel, and the result according to early numbers at Deadline is a $8.9M opening day, down 48% from the first […]

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whether it has a word of mouth problem.  According to preliminary numbers at Deadline, it had a $16.3M Friday (including $3.7M from Thursday […]

  THE UPSIDE (STX/Lantern) survived the wreckage of the Weinstein Company bankruptcy, and found an opening between the end of the holiday movie season and next week’s MLK weekend, poking through with what preliminary numbers at Deadline put at a Friday-winning $7M (including $1.1M from Thursday night).  That should propel it to a weekend win […]

  Box office years typically start slow, with strong holds for holiday openings, and that’s proving to be the case for 2019 as well.  AQUAMAN (DC/Warners) will retain its crown, as early numbers at Deadline indicate a 46% decline on its 3rd Friday to $9.1M, which should mean a $30M weekend, and a path that […]

  The holiday box office has turned out to be AQUAMAN (DC/Warners), and then everything else.  Preliminary numbers at Deadline have its 3rd Friday at $16.8M, up 15% from Thursday and down 40% from last Friday, for a likely $51M weekend, and $215M by New Year’s Day.  Comparisons to other DC releases at the same […]

  Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  According to preliminary numbers at Deadline, opening day for Aquaman was technically $27.7M, although that […]

  After two weeks of sloth, Hollywood started rolling out its pre-holiday product.  The weekend’s easy winner will be SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony), which had a $12.6M Friday according to preliminary numbers at Deadline, including $3.5M from Thursday night.  That should give it a $35M+ weekend.  Projections after that are tough, because there […]