The bulk of the week’s openings arrived on Wednesday, and as usual for this weekend they were led by a Disney family attraction. This year it was COCO (Pixar/Disney), which was more or less on target at $13.2M, down 15% from last year’s Moana and its $15.5M opening day. That suggests the 5-day weekend […]
JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level. That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history. But tonight it’s […]
MURDER ON THE ORIENT EXPRESS (20th) had a surprising amount of marketing muscle behind it, and at least in the short term it seems to be paying off. According to preliminary numbers at Deadline, opening day was $10.6M (including $1.6M from Thursday night), and considering that Murder is aimed at an older audience that […]
Those waiting for Marvel to stumble will have to go on waiting. Based on preliminary numbers at Deadline, THOR: RAGNAROK (Marvel/Disney) had a $46M opening day (including $14.5M from Thursday night), the highest for any Marvel Universe title released outside the May-July corridor. Opening day was up 44% from the start of Thor: The […]
Rebooting an aged horror franchise can be tough. Recent attempts to bring back Alien, Scream and Friday the 13th have faltered, and now Saw, rechristened as JIGSAW (Lionsgate), isn’t off to much of a start. Preliminary numbers at Deadline have opening day at $7.5M, much lower than the $10.7M for Saw 3D, the last […]
It’s a busy but not particularly big weekend at the multiplex. The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo. Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start. If that percentage holds, the […]
HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out. Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%. That film had a 2.7x weekend multiple, and even if Happy […]
BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres. Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]