> Full weekend drops can be expected to hit a little harder than usual this week, because last week’s holiday weekend boosted Sunday receipts. TRANSFORMERS 3 had a second Friday about midway between those of its two predecessors ($14.9M compared to $10.8M and $18M, respectively), with a decline that was slightly worse than, but in […]

The 2014 holiday box office has pulled even with 2013 and remains somewhat above the average for the last decade or so. The top 10 films on Friday January 2, 2015 totaled a solid $51.9 million, somewhat above the average $48.7 million for the days since 2002 when this date landed on a weekend.  When […]

>The 11th weekend of the year should generate about $101 million for the top 12 films, a somewhat soft weekend for the third weekend in March — down 3% from last year’s comparable weekend and down a similar percentage from the four-year average for this weekend.  If the forecast is correct this will be the […]

> MONEYBALL‘s debut looks to be in line with the opening weekend of The Social Network ($22.4M) just about a year ago.  That movie rode the Oscar race to a $97M gross.  Moneyball is more likable but less incisive than Network, and while it’s going to be part of the Oscar conversation, it’s less likely […]

  Given the overwhelming fanboy appeal of PACIFIC RIM (Warners/Legendary), it’s not exactly a shock that the movie started strong with shows that started at 7PM Thursday night, earning $3.6M.  It’s probably in line for a solid Friday as well–the question will be what happens when the usually frontloaded genre crowd is done and the […]

> The post-Thanksgiving weekend is usually brutal, and this year is no exception. BREAKING DAWN PART 1:  The likely 60% drop from last weekend is as expected for this very front-loaded series.  Right now the film is running $9M below New Moon‘s 2009 total at the same point in its run, but Breaking Dawn 1 […]

The top 10 films December 26, 2014 totaled $63.3 million,right at the average $63.1 million for the days since 2002 when December 26 landed on a Friday-Sunday.  The last time December 26 fell on a Friday (2008), the day’s top 10 films added up to a similar $63.5 million.  The 11 days December 16-26 total […]

> Deadline has preliminary numbers for Saturday and the weekend, and any worries that THE HELP would suffer from front-loading are out the window.  Rather amazingly, the picture seems to have climbed more than 25% from Friday to Saturday, and it seems likely to get near $25M for the weekend and $35M since its opening […]