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Deadline has preliminary numbers for Saturday and the weekend, and any worries that
THE HELP would suffer from front-loading are out the window. Rather amazingly, the picture seems to have climbed more than 25% from Friday to Saturday, and it seems likely to get near $25M for the weekend and $35M since its opening on Wednesday. DreamWorks/Disney’s seemingly odd decision to open the movie in the dead of August is looking pretty damn smart right now.
RISE OF THE PLANET OF THE APES should still win the weekend with about $26.5M, representing a good second weekend decline of a bit over 50%. As expected, FINAL DESTINATION 5 took a Saturday hit, and may not get to $18M for the weekend, while 30 MINUTES OR LESS held about even and is still headed for a meager $13M. Saddest of all is GLEE 3D, which turned out not just to be a flop, but a front-loaded one: it seems to have plummeted more than 35% from Friday to Saturday, making for a pathetic $5.5M weekend. (Is the Gleek audience starting to suffer from Glee overload? Suddenly the TV series ratings for the new season don’t seem like a certainty.)
Stay with SHOWBUZZDAILY for Mitch Metcalf’s full weekend report and analysis in the morning, and international numbers as soon as they’re available.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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