OPENINGS: ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls. Even so, that makes it the #4 US opening of the pandemic era, and all of those quartet members are Marvel movies. […]
OPENINGS: Taking the spotlight from higher-profile arrivals, the anime title MY HERO ACADEMIA: WORLD HEROES’ MISSION (Funimation) was the weekend’s highest-grossing newcomer with $6.4M, better than the $5.9M opening for the last Academia movie, 2019’s Heroes Rising. These films tend to be fairly front-loaded, but Mission should pass $15M in the US, and it […]
OPENINGS: DUNE (Legendary/Warners, also on HBO Max) launched in US theaters at $40.1M, the highest start for a film also premiering on HBO Max. (And while Warners had previously preserved Thursday night for theatrical-only, the studio allowed Dune to hit HBO Max nationwide simultaneous with its first East Coast screenings.) The film should also […]
OPENINGS: All the box office action is coming from franchises, with the latest being HALLOWEEN KILLS (Blumhouse/Universal, also on Peacock), which started at $50.4M. The Peacock part of this story is probably being overstated by pundits (very few Peacock users subscribe to the tier where they would have access to the movie), and Kills […]
OPENINGS: In the US, NO TIME TO DIE (UA/MGM) opened at $56M, at the low end of expectations–and “expectations” are usually already set low so that the press will report that a film has “overperformed”–and below the last three Bond films (Quantum of Solace $67.5M, Skyfall $88.4M, Spectre $70.4M). Obviously the pandemic is a […]
OPENINGS: The blockbusters are delivering even if other box office segments still aren’t, and that’s good news for pandemic-weary theater owners and studios. In the US, VENOM: LET THERE BE CARNAGE (Columbia/Marvel/Sony) set a new Covid-era record with a remarkable $90.1M opening, larger than the $75.4M earned by Shang-Chi a month ago, the $80.4M […]
OPENINGS: DEAR EVAN HANSEN (Universal) clunked badly with a $7.5M debut, following on the heels of the underperforming In the Heights and underlining that while musicals can score at the box office, they remain a risky genre. Even with a relatively low production cost and limited marketing, it’s hard to see any path to […]
OPENINGS: The limits of the pandemic-era box office, not to mention the historically lowest-grossing holiday weekend of the year, were tossed aside by the super powers of the MCU, as SHANG-CHI AND THE LEGEND OF THE 10 RINGS (Marvel/Disney) obliterated the previous Labor Day weekend record ($26.4M/$30.6M for the 2007 edition of Halloween) with […]