A slow premiere for HOLMES FAMILY EFFECT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  OPENINGS:  RAYA AND THE LAST DRAGON (Disney, also on Disney+) launched with $8.6M in theatres, and while it also earned (undisclosed) income from super-premium VOD through Disney+, that number was notably lower than last week’s $14.1M for Tom & Jerry, which premiered simultaneously on HBO Max.  Raya was supposed to benefit from the reopening […]

  OPENINGS:  TOM & JERRY (Warners, also on HBO Max) had a solid opening for this moment in time with $13.7M, an especially impressive number since the movie is available at no extra cost to anyone with an HBO Max subscription.  If Tom & Jerry can have the kind of sustained run that other family […]

  HOLDOVERS: NOMADLAND (Searchlight/Disney, also on Hulu) earned $500K at 1175 theatres after 2 weeks in limited release for which the studio didn’t provide numbers.  That’s, a weekend per-theatre average a bit over $400.  Even by the standards of split theatrical/streaming Oscar contending releases like Judas and the Black Messiah (which averaged about $1100 at […]

  OPENINGS:  The Presidents Day weekend wide releases were Sundance titles seeking to take advantage of the expanded “2020” Oscar calendar, which includes films released through February 2021.  Both would likely have been platformed releases in a non-pandemic marketplace, and remained niche in their appeal.  JUDAS AND THE BLACK MESSIAH (Warners, also on HBO Max) […]

  OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend featured the limited release of the animated EARWIG AND THE WITCH (GKids) at 430 theatres, for a $100K total that translated into a $230 […]

  OPENINGS:  The second entry in the studio’s experiment with split theatrical/HBO Max distribution THE LITTLE THINGS (Warners) arrived with $4.8M in theatres, on the higher end of recent action movie openings ($3.1M for The Marksman, $4M for Unhinged), although of course paltry by pre-pandemic standards.  In addition, the film launched overseas with $2.8M from […]

  OPENINGS:  There was a barely-wide opening for OUR FRIEND (Gravitas, also on VOD) at 543 theatres with a $250K weekend that translated into a quiet per-theatre average of $460. HOLDOVERS:  THE MARKSMAN (Open Road) dipped 35% in its 2nd weekend to $2M (by comparison,  Liam Neeson’s prior vehicle Honest Thief dropped 43% in Weekend […]