OPENINGS:  The Presidents Day weekend wide releases were Sundance titles seeking to take advantage of the expanded “2020” Oscar calendar, which includes films released through February 2021.  Both would likely have been platformed releases in a non-pandemic marketplace, and remained niche in their appeal.  JUDAS AND THE BLACK MESSIAH (Warners, also on HBO Max) […]

  OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend featured the limited release of the animated EARWIG AND THE WITCH (GKids) at 430 theatres, for a $100K total that translated into a $230 […]

  OPENINGS:  The second entry in the studio’s experiment with split theatrical/HBO Max distribution THE LITTLE THINGS (Warners) arrived with $4.8M in theatres, on the higher end of recent action movie openings ($3.1M for The Marksman, $4M for Unhinged), although of course paltry by pre-pandemic standards.  In addition, the film launched overseas with $2.8M from […]

  OPENINGS:  There was a barely-wide opening for OUR FRIEND (Gravitas, also on VOD) at 543 theatres with a $250K weekend that translated into a quiet per-theatre average of $460. HOLDOVERS:  THE MARKSMAN (Open Road) dipped 35% in its 2nd weekend to $2M (by comparison,  Liam Neeson’s prior vehicle Honest Thief dropped 43% in Weekend […]

  OPENINGS:  THE MARKSMAN (Open Road) allows Liam Neeson to lay claim to being the most prolific movie star of the pandemic, following on the releases of Honest Thief and the smaller-scale Made In Italy.  Despite a holiday weekend opening, Marksman‘s 3-day $3.2M start is below the $4.1M for Honest Thief, with a 4-day total […]

  HOLDOVERS:  Once again, there were no significant openings this week.  And once again, the lack of competition didn’t help WW84 (DC/Warners, also on HBO Max), which had the worst hold of the top titles, down 46% to $3M.  It now seems unlikely to get much past $40M in the US, and it’s no longer […]

  OPENINGS:  There were no new wide openings for New Year’s weekend. HOLDOVERS:  Word of mouth still operates in a pandemic, and it wasn’t at all friendly to WW84 (DC/Warners) which crumpled by 67% to $5.5M from one holiday weekend to the next.  It now seems highly unlikely to reach Tenet‘s $57.9M in the US […]

  OPENINGS:  WW84 (DC/Warners)–that’s the official title per the credits–had the biggest US opening of the pandemic era with $16.7M (a $7800 per-theatre average), much higher than the $9.7M for The Croods: A New Age, and even more impressive considering that millions more stayed home to watch the movie on HBO Max.  The weekend box […]