OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the number may tick down when adjusted figures are released tomorrow, considering the aggressive estimate of a 31% Sunday […]

Based on Friday’s and Saturday’s grosses, weekend #12 of 2014 looks like $133 million for the top 12 films Friday-Sunday, very similar to the same weekend last year (up 2%) but 7% below the average for this weekend the past several years (which is heavily weighted by the enormous opening for The Hunger Games this […]

  We won’t have confirmed Saturday numbers for several more hours (or final figures until Monday), but based on preliminary grosses at Deadline, DIVERGENT (Summit/Lionsgate) held surprisingly well on its second day of release, down just 14% to $19.7M.  That would be far better than the Day 2 drop for the original Twilight (down 41%), […]

Based on Friday’s grosses, weekend #12 of 2014 looks like $131 million for the top 12 films Friday-Sunday, very similar to the same weekend last year and 8% below the average for this weekend the past several years.   Opening at 3,936 theaters late Thursday, Divergent from Lionsgate/Summit grossed $22.8 million through Friday, putting the film on track […]

  What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS:  Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/Lionsgate) looks pretty good with a $22.8M Friday ($4.9M of it from Thursday night), up marginally from Friday night estimates.  But this […]

  It’s clear, based on preliminary numbers at Deadline, that DIVERGENT (Summit/Lionsgate) isn’t going to reach prerelease hopes of an opening in line with the $69M of the original Twilight, much less that movie’s sequels or The Hunger Games.  The question is how low it will go.  Divergent had around $22M on Friday (which includes […]

  DIVERGENT (Summit/Lionsgate), in case you hadn’t heard, is purportedly The Next Big YA Thing.  It’s off to a $4.9M start in Thursday night shows that began at 8PM, and that’s a solid but–for this genre–unimpressive number.  YA movies, especially those aimed at young women audiences, are notoriously frontloaded, and back in November 2008, the […]

Weekend #12 of 2014 is looking like $149 million for the top 12 films, slightly better than this same weekend on average in previous years. Opening at around 3,800 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), Divergent from Lionsgate/Summit should average $16,800 per theater for the weekend (for a $63.5 […]