Darren Aronofsky’s NOAH (Paramount) began screening at 7PM last night and took in $1.6M, a very respectable result for a serious film aimed at older and perhaps family audiences. (No one expected it to be in a league with the $4.9M for Divergent or $3.6M for 300: Rise of An Empire.) Because it’s one of the less “religious” religious movies in recent years, Noah doesn’t have the concentrated frontloaded support from churches and Christian groups that gave Son of God $1.2M in its Thursday night screenings.
Son of God had $9.5M for its Thurs/Fri total, then slipped 1% on Saturday but had a strong hold (down 27%) on Sunday–however, that may not be a reliable guide to Noah‘s path. Reviews are strong but not overwhelming at 76% positive on Rotten Tomatoes, and word of mouth is likely to be mixed, as Aronofsky’s take on the story is hardly the traditional “two by two” one. Noah has a $125M production budget (which means $250M with worldwide marketing), so it will need to do strong business around the globe to answer Paramount’s prayers.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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