OPENINGS:  With the latest MCU extravaganza waiting in the wings, Hollywood studios kept their wares out of the market, and the only arrival was the latest Liam Neeson vehicle (incredibly, he’s had 6 films in release since Covid hit), this one entitled MEMORY (Open Road).  It launched with $3.1M, very similar to February’s Blacklight, […]

  It’s not much of a surprise at this point that GRAVITY (Warners) continues to run rings around its competition.  Based on preliminary numbers at Deadline, the blockbuster will easily win its third consecutive weekend, with $8.8M on Friday, down only 30% from last Friday.  That should mean a $30M weekend, and close to $170M […]

  OPENINGS:  It was important for THE MAGNIFICENT SEVEN (Village Roadshow/MGM/Columbia/Sony) to hit the $35M that the studio is currently claiming, because that puts it slightly over the two obvious comparisons:  the $34.1M for the last Denzel Washington/Antoine Fuqua collaboration The Equalizer, and the $34.5M just a few weeks ago for Sully, a film similarly […]

> Based on the preliminary numbers at Deadline, the race between CHRONICLE (20th) and THE WOMAN IN BLACK (CBS) is still too close to call at $21-22M each.  No matter who claims victory on Sunday morning, the final weekend result will depend on how the films are each treated by Super Bowl Sunday, and may […]

  OPENINGS:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) came up from initial Friday estimates to $70.5M, the 7th highest single day box office in US history (behind the final Harry Potter, The Avengers, The Dark Knight, and 3 Twilights) and $3.2M ahead of the opening day for The Hunger Games.  If Catching Fire held as […]

  OPENINGS:  ADRIFT (H Brothers/STX) was at the top of a very low hill with $11.5M (plus $350K in 9 overseas territories).  STX, which only has domestic rights, is claiming to be on the hook for only around $30M in limited production and marketing costs, but even at that number, it may not break even, […]

Based on Friday’s grosses, weekend #10 of 2015 looks like $77 million for the top 12 films Friday-Sunday, down significantly from the norms for this weekend among the worst first weekends of March on record.   Opening at 3,201 theaters Friday, Chappie from Warner Brothers is on track for a $13.0 million opening three-day weekend (well below […]

> GREEN LANTERN cost at least as much as Thor ($350-400M with worldwide marketing), and will probably open around 15% lower–and Thor is no blockbuster hit.  Which means that although intensive promos got bodies into theatres, Warners and DC aren’t out of the woods.  The picture only scored a B on Cinemascore despite what must […]