February 5, 2012


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Written by: Mitch Salem
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Based on the preliminary numbers at Deadline, the race between CHRONICLE (20th) and THE WOMAN IN BLACK (CBS) is still too close to call at $21-22M each.  No matter who claims victory on Sunday morning, the final weekend result will depend on how the films are each treated by Super Bowl Sunday, and may not be settled until the release of actual numbers on Monday afternoon.

The preliminary figures have Chronicle on top by less than $1M through Saturday night, with a handsome 20% day-to-day increase claimed for Saturday.  Woman In Black is on its heels with a reported 18% Saturday increase.  The best Saturday bump actually belonged to BIG MIRACLE (Universal), not surprising since it caters to the family matinee audience–even with an 80% increase, though, its weekend total will only be around $8.5M.
There don’t look to be any surprises in the holdovers among the Top 10, with UNDERWORLD AWAKENING (Screen Gems/Sony) leading those at around $5.5-6M for the weekend, and the rest clustered in the $4.5-5M neighborhood.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."