OPENINGS:  There were no truly wide openings this weekend.  However, a few low-budget films entered mid-level distribution.  The horror movie SHORTCUT (Gravitas) averaged $420 over the weekend at 725 theatres for a $305K total.  The other two arrivals were Sundance acquisitions.  THE LAST SHIFT (Sony) averaged $270 at 871 for a $235K total.  KAJILLIONAIRE […]

  OPENINGS:  The only wide opening of the week was the Christian-aimed action movie INFIDEL (Cloudburst), the first release from that studio.  The official estimate is $1.5M from 1724 theatres, or a bit less than $900 per-theatre for the weekend, but that number assumes a very strong Sunday, so we’ll see if it holds up.  […]

  OPENINGS:  Even in a normal box office marketplace, a mild rom-com with no big-name stars like THE BROKEN HEARTS GALLERY (TriStar/Sony) probably wouldn’t have made much money, and it has both a low production budget and limited marketing costs going for it.  All that being said, though, there’s nothing about a $1.1M weekend at […]

  OPENINGS:  The hugely-anticipated US opening box office numbers for TENET (Warners) turned out to be frustratingly opaque to interpret, and to the extent they were comprehensible, simply not very good.  (Let’s assume it was coincidental and not meta that some are saying the same about the film itself.)  Warners issued a grand total of […]

  OPENINGS:  THE NEW MUTANTS (20th/TSG/Disney) was DOA long before the world was engulfed by a pandemic, repeatedly postponed as first 20th and then Disney tried to figure out what to do with it.  The only reason it’s having a theatrical release at all is that 20th’s pre-Disney co-financier TSG had the contractual right to […]

  What are we to make of the first meaningful box office numbers to come our way since March?  The area is a landscape of spin in the best of times, and these of course are not those.  Other than drive-ins, heatres remain closed in several major US markets (including both NY and LA), and […]

  Steady finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Little effort from the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]