AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

  OPENINGS:  THE ADDAMS FAMILY (BRON/MGM) proved to be a still-fertile source of IP with a solid $30.3M US start, and the cartoon should benefit from closed schools on Columbus Day for a robust 4-day weekend total.  Production costs were reportedly on the low end of animation, so a 3x multiple to $90M should go […]

  OPENINGS:  Two studios stretched as far as they could in coming up with weekend estimates for their bombs, claiming the lowest Sunday drops in the Top 10 to reach numbers that may well fall when actual figures are released on Monday.  The sadder story was JACK THE GIANT SLAYER (Warners), as though it really […]

The 32nd weekend of the year is looking like $165 million for the top 12 films, a very good result for the second week of August.  Four movies aimed at very different audiences should open reasonably well, giving the box office a short term boost.  But most of the four openers should disappear quickly, and […]

  OPENINGS:  In the US, DADDY’S HOME 2 (Paramount) eked out a victory among the newcomers at $30M, thanks to a 6% family audience bump on Saturday.  That’s still 22% below the opening for the first Daddy’s Home, and it’s likely that spread will increase greatly through the week, since the original comedy opened on […]

>Sherlock Holmes: A Game of Shadows jumped to over $175 million overseas and has a shot at $400 million worldwide.  Mission: Impossible — Ghost Protocol moved well past $500 million worldwide.  Complete updated chart after the jump.    

> Whether or not IMMORTALS holds together at the boxoffice after its opening few days, the impressive launch is good news for Relativity, which is trying to prove it can survive as a standalone distributor of Hollywood-level movies.  That doesn’t necessarily mean Immortals will hit profit (its financial picture is complicated by various distributors handling […]

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, with a $2.4M start in 922 theatres, which should go to $3M with Monday.  Even considering its very low production/marketing budget, this will probably end […]