> A surprisingly strong start for 2 low-budget arrivals, although the upside is limited by tomorrow’s Super Bowl. OPENINGS:  CHRONICLE (20th) had a slight $350K edge over THE WOMAN IN BLACK (CBS Films) on Friday, and both are in frontloaded genres, appealing to young men and young women, respectively.  Young men are more likely to […]

  Word of mouth on FANTASTIC FOUR (20th) is going to be deadly (the exit polls are dismal, and since they survey ticketbuyers enthusiastic enough to show up on the first day of release, lesser fans are likely to consider it even worse), probably sealing its fate as one of the biggest flops of the […]

  The phenomenon of It having had its day, weekend box office is starting to look more familiar, which is to say subdued.  KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) will take the weekend, but hardly in impressive fashion.  Preliminary numbers at Deadline have opening day at $15.7M, which includes $3.4M from Thursday night.  2 years ago, […]

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the 4-day holiday, which will likely give it $20M at best for its entire US theatrical run.  Those […]

  There’s going to be a crowd at the top of the box office this weekend, but there’s not much good news in it for anyone.  According to preliminary numbers at Deadline, AMERICAN MADE (Cross Creek/Universal) took Friday with $6M (almost $1M of it from Thursday night), which should give it a $15-16M weekend.  However, […]

> The 10% drop for CARS 2 on Saturday is unusual, but by no means unheard of, for a big animated film (Toy Story 3 and Wall-E had similar drops, and they worked out OK).  Any additional slippage on Sunday beyond the 19% Disney is projecting, though, could be cause for concern.  The similar Saturday […]

  Hollywood offered slim competition to the second weekend of GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) and the latest comic book spectacular will easily win the weekend with what Deadline currently estimates will be $60M.  That’s a 59% drop from last weekend, steeper than the 55% for the first Guardians, even though Vol 2 […]

  They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming its way to a surprisingly strong weekend win, with $10.2M on its first night.  Horror movies are hugely front-loaded, so it’s unlikely to be higher […]