OPENINGS:  The musical remake of MEAN GIRLS (Paramount) was within expectations at $28M for the 3-day weekend ($32M is anticipated with the inclusion of Monday’s MLK Day holiday).  The film, which was originally developed for streaming, had a moderate budget, so it should be on its way to a fair amount of profit.  The […]

  THE AVENGERS, having trampled over the opening weekend record, will easily take its second weekend in a row.  According to Deadline, it’s heading for a $29M Friday, the highest 2d Friday ever, and it should easily eclipse the Weekend 2 record currently held by Avatar with $75.6M.  Disney is estimating a $100M weekend, which […]

  OPENINGS:  SMILE 2 (Paramount) opened on par with its predecessor, at $23M compared to $22.6M.  A small dip had been projected, so that was slightly above expectations.  The sequel, unlike the first Smile, will face major competition in its 2nd weekend, so it remains to be seen whether it can have that film’s stellar […]

>This weekend is looking even weaker than expected.  The top 12 films should total only $73 million, down 7% from the same weekend last year. Twilight Saga: Breaking Dawn Part 1 remains in the top spot, a little better than forecast ($16.5 weekend versus a $14.8 million forecast).  The Muppets while drop a very bad […]

How big a flop is BATTLESHIP (Universal)?  Even bigger than the catastrophic John Carter, that’s how big.  According to early Friday numbers at Deadline, Battleship is headed for a $9.5M opening day, and if that number holds, it’ll be less than John Carter‘s $9.8M.  Carter made it to $30M in its opening weekend, thanks to […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), Immortals ($32 million) will beat Jack and Jill ($26 million).  Keep in mind Immortals is playing on many fewer theaters than the Adam Sandler comedy and has a much better per theater number.  J. Edgar is playing at even fewer theaters and has the […]

> Compared to the ShowbuzzDaily Forecasts, the weekend numbers for the three opening movies were in the right rank order, although Hop vastly exceeded its forecast.  Source Code and Insidious were much closer to their predictions.  At the end of the day, Hop should be considered a success for Universal, the ultra-low cost Insidious will be a success […]

> The past week (seven days ending Sunday) is up 4% versus last year’s comparable week.  Year-to-date box office is now down 3.9% versus last year.  Contagion opened in first place and is headed for $72 million domestic.  Warrior opened below forecast and is on track for $24 million in North America.  Despite falling to second place, The […]