OPENINGS: NAPOLEON (Apple/Sony) launched at the higher end of expectations, with $20.4M over the 3-day weekend and $32.5M for the 5-day holiday. As with Apple’s Killers of the Flower Moon, however, that leaves it a long way from any hope of breakeven on roughly $300M in production/marketing costs (particularly considering that audience polling indicated […]
OPENINGS: NO GOOD DEED (Screen Gems/Sony) hit in a big way with an unexpected $24.5M start. That’s not quite the equal of 2009’s Obsessed ($28.6M), but it’s close enough. And while Obsessed had to contend with the opening of X-Men Origins: Wolverine in its 2d weekend, No Good Deed will face much less blockbusterish […]
OPENINGS: ONE DIRECTION: THIS IS US (TriStar/Sony) continued its frontloaded box office swoon, with a 28% Sunday drop and probably another 25% today (the Monday number will likely be 75% below what the movie earned on opening day). Despite more than doubling the Friday box office of The Butler, it will end up losing […]
WORLDWIDE STUDIO SCORECARD. Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now +14% above last year and now +23% above the average for this point the past four years ($1.863 billion). Over the same period, Hollywood films have […]
OPENINGS: Early January is a potent slot for horror movies, and M3GAN (Blumhouse/Universal) kicked off the year with a strong $30.2M, essentially the same as last year’s $30M for the rebooted Scream, despite all the franchise value of the latter (Scream also had the advantage of opening over the month’s holiday weekend). M3gan has […]
OPENINGS: Despite a holiday opening and a much higher (and more costly) level of hype, GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) barely squeezed past Split over the 3-day weekend, $40.6M vs. $40M. Even that number assumes a solid Sunday, although an 8% Saturday drop (Split gained 13% on its 1st Saturday), indicates that word of […]
OPENINGS: A $34.1M US launch for a movie that reportedly carries about $350M in production and marketing costs likely means a nine-figure loss in theatrical release, which traditionally is considered less than desirable. But the ways of Box Office Magical Thinking are infinite (and the number of pundits willing to parrot such spin similarly […]
WORLDWIDE STUDIO SCORECARD. Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now +7% above last year and now +15% above the average for this point the past four years ($3.166 billion). Over the same period, Hollywood films have grossed over $10.7 […]