Articles

Behind the US/Worldwide Weekend Box Office – 11.11.2018

Posted November 11, 2018 by Mitch Salem

  OPENINGS:  THE GRINCH (Illumination/Universal) rode its family movie 47% Saturday bump to a $66M weekend, 20% better than 2000’s How The Grinch Stole Christmas.  There are relatively few recent mid-November family movie releases, because Disney has established its ownership of the Thanksgiving corridor that starts less than 2 weeks later (this year’s installment is […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 11.4.2018

Posted November 4, 2018 by Mitch Salem

  OPENINGS:  BOHEMIAN RHAPSODY (Regency/20th) is claiming a round-number $50M weekend, but even if that drifts down a bit in final numbers, it’s still a huge win.  The box office was steady from Friday to Saturday, which indicates a wide range of audience and strong word of mouth, and it has plenty of open road […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 10.28.2018

Posted October 28, 2018 by Mitch Salem

  OPENINGS:  HUNTER KILLER (Millenium/Summit Premiere/Lionsgate) had a weak $6.7M start, and probably won’t reach $20M in the US, not even enough to pay for the costs of its US release, and a low for a Gerard Butler action movie.  Its international campaign has a sluggish $4M so far, with $3.2M this weekend in 16 […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 10.21.2018

Posted October 21, 2018 by Mitch Salem

  OPENINGS:  HALLOWEEN (Blumhouse/Miramax/Universal) was front-loaded, with a Saturday drop that hit 18%, but that only prevented it from setting records, not from being a giant hit at $77.5M for the weekend.  That instantly makes it the highest-grossing entry in the 40-year old Halloween franchise (not adjusting for inflation).  With one more weekend before the […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 10.14.2018

Posted October 14, 2018 by Mitch Salem

  OPENINGS:  FIRST MAN (Perfect World/Universal) had an underwhelming $16.5M start, and considering its older-skewing audience, its 10% Saturday bump wasn’t impressive either.  It carries $150M+ in production/marketing costs, and a $50M US total would leave it at risk for red ink, since its very American story (flag controversy notwithstanding) makes foreign appeal questionable.  It […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 10.7.2018

Posted October 7, 2018 by Mitch Salem

  VENOM (Tencent/Columbia/Sony) easily set a new October opening record with a studio-reported $80M weekend, far ahead of Gravity‘s $55.8M.  However, Venom dropped 19% on Saturday, worse than Thor: The Dark World (1% increase), Doctor Strange (4% drop) and even Justice League (15% drop), although certainly far better than the 38%/41% plunges for Batman v. […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 9.30.2018

Posted September 30, 2018 by Mitch Salem

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to a family audience.  That pushed the weekend to $28M, still not in the top rank of Kevin Hart openings ($34-35M for Get Hard, Ride […]

Full Story »

Articles

Behind the US/Worldwide Box Office – 9.23.2018

Posted September 23, 2018 by Mitch Salem

  OPENINGS:  THE HOUSE WITH A CLOCK IN ITS WALLS (Reliance/Universal) was built for weekend matinees, and a 47% Saturday bump carried it to a $26.9M weekend.  Among recent fall supernatural family movies, that puts it $3.2M above Goosebumps, and $2.2M below Miss Peregrine’s Home For Peculiar Children, suggesting a US landing place around $85M.  […]

Full Story »