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Behind the US/Worldwide Weekend Box Office – 3.17.2019

Posted March 17, 2019 by Mitch Salem

  OPENINGS:  For a movie aimed at children that isn’t a frontloaded franchise installment, WONDER PARK (Nickelodeon/Paramount) had an unimpressive 19% Saturday bump, and it emerged with a $16M weekend that won’t do it much good against production/marketing costs in the neighborhood of $200M–especially with Disney’s Dumbo just 2 weeks away.  The initial overseas results […]

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Behind the US/Worldwide Weekend Box Office – 3.10.2019

Posted March 10, 2019 by Mitch Salem

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $153M total was #2 behind Black Panther, which had the advantage of a holiday weekend Sunday.  Captain Marvel declined 14% on […]

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Behind the US/Worldwide Weekend Box Office – 3.3.2019

Posted March 3, 2019 by Mitch Salem

  OPENINGS:  A MADEA FAMILY FUNERAL (Lionsgate) launched at $27.1M, and with the exception of the outliers Madea Goes To Jail ($41M) and A Madea Christmas ($16M), that puts it in the standard $21-30M range of the franchise.  It should be headed for $65M in the US, and that’s the only number that counts, since […]

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Behind the US/Worldwide Weekend Box Office – 2.24.2019

Posted February 24, 2019 by Mitch Salem

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the studio isn’t including $2.5M in paid preview income in its weekend number–if that were added to Friday the way Thursday night revenue is, […]

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Behind the US/Worldwide Weekend Box Office – 2.17.2019

Posted February 17, 2019 by Mitch Salem

  OPENINGS:  ALITA: BATTLE ANGEL (20th) squeezed everything it could out of its opening 2-holiday week, with paid preview screenings on Monday, Tuesday and Wednesday nights (totaling $2.4M) preceding its official Thursday opening.  All-in, that put it at $36.5M through Sunday, which will probably become $41M with Monday.  It has two more or less open […]

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Behind the US/Worldwide Weekend Box Office – 2.10.2019

Posted February 10, 2019 by Mitch Salem

  OPENINGS:  THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) had a solid 83% family matinee bump on Saturday, but its $34.4M weekend studio estimate is still down more than 50% from the opening of the original Lego Movie, and down 35% from The Lego Batman Movie.  (It’s considerably better than the relatively disastrous […]

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Behind the US/Worldwide Weekend Box Office – 2.3.2019

Posted February 3, 2019 by Mitch Salem

  OPENINGS:  It’s possible to make money on Super Bowl weekend, as hits like Dear John ($30.5M), Taken ($24.7M) and Chronicle ($22M) have shown.  But MISS BALA (Columbia/Sony) didn’t have what it takes, with a sluggish $6.7M start.  The 5% Saturday bump suggests that word of mouth isn’t bad, but next weekend it will have […]

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Behind the US/Worldwide Weekend Box Office – 1.20.2019

Posted January 20, 2019 by Mitch Salem

  OPENINGS:  Despite a holiday opening and a much higher (and more costly) level of hype, GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) barely squeezed past Split over the 3-day weekend, $40.6M vs. $40M.  Even that number assumes a solid Sunday, although an 8% Saturday drop (Split gained 13% on its 1st Saturday), indicates that word of […]

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