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Behind the US/Worldwide Weekend Box Office – 5.13.2018

Posted May 13, 2018 by Mitch Salem

  OPENINGS:  Even with a big Mother’s Day bump of 24% (the same as last year’s Snatched), the $18.5M weekend for LIFE OF THE PARTY (New Line/Warners) is the lowest of Melissa McCarthy’s starring career, and even lower than Snatched‘s $19.5M.  The Mother’s Day bump means that next weekend’s drop will likely be dramatic, and […]

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Behind the US/Worldwide Weekend Box Office – 5.6.2018

Posted May 6, 2018 by Mitch Salem

  OPENINGS:  OVERBOARD (MGM/Pantelion/Lionsgate) opened in 45% more theatres than Eugenio Derbez’s How To Be A Latin Lover, and had a weekend that was 20% higher at $14.8M.  That’s not the cross-cultural breakout hit that the studio and Derbez had in mind, although an eventual $40M in the US will likely provide a modest profit […]

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Beyond the US/Worldwide Weekend Box Office – 4.29.2018

Posted April 29, 2018 by Mitch Salem

  OPENINGS:  AVENGERS: INFINITY WAR (Marvel/Disney) got the historic opening of its dreams, edging out The Force Awakens with a $250M US weekend, and also becoming the #1 worldwide opening in history with $630M.  That latter number is remarkable not only because it beat The Fate of the Furious by $88.1M, but even more because […]

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Behind the US/Worldwide Weekend Box Office – 4.22.2018

Posted April 22, 2018 by Mitch Salem

  OPENINGS:  I FEEL PRETTY (Voltage/H Brothers/STX) became the first Amy Schumer movie to dip on its 2nd day of release, indicating weak word of mouth.  Its $16.2M weekend put it in 3rd place for the weekend, with uncertain prospects.  STX only has the film in the US, with reported costs of $45M, which may […]

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Behind the US/Worldwide Weekend Box Office – 4.15.2018

Posted April 15, 2018 by Mitch Salem

  OPENINGS:  Although the numbers are lower, RAMPAGE (New Line/Warners) is playing much like Kong: Skull Island, another giant monster movie judged by parents to be child-friendly.  Rampage rose 20% on Saturday, giving it a 3x multiple for the weekend at $34.5M, almost identical to Kong‘s trajectory (it had a 19% Saturday bump).  If that comparison holds […]

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Behind the US/Worldwide Weekend Box Office – 4.1.2018

Posted April 1, 2018 by Mitch Salem

  OPENINGS:  READY PLAYER ONE (Village Roadshow/Warners) had a fair if unthrilling start, with $41.2M over the 3-day Good Friday/Easter weekend plus $12M on its Thursday opening day for a $53.2M 4-day total, considerably less than the $61M Kong: Skull Island earned in its first 3 days.  That points toward a $125M US ultimate, and […]

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Behind the US/Worldwide Weekend Box Office – 3.25.2018

Posted March 25, 2018 by Mitch Salem

  OPENINGS:  PACIFIC RIM: UPRISING (Legendary/Universal) pulled in a family audience on Saturday, giving it a 3% bump, while the first Pacific Rim had dropped 13% on its 2nd day of release.  That pushed Uprising‘s weekend to $28M, still down 25% from the original’s start.  The US result for Uprising, however, is almost an afterthought, […]

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Behind the US/Worldwide Weekend Box Office – 3.18.2018

Posted March 18, 2018 by Mitch Salem

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23.5M US weekend won’t get it very far in recouping $200M+ in production/marketing costs.  Things are better overseas, where Tomb Raider earned […]

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