Articles

Behind the US/Worldwide Weekend Box Office – 5/15/16

Posted May 15, 2016 by Mitch Salem

  OPENINGS:  MONEY MONSTER (TriStar/LStar/Sony) held up well over the course of the weekend, thanks to an older audience that doesn’t rush out on Friday nights, and tripled its opening day to a $15M weekend total.  Not that many years ago, that would have seemed like a crazy low number for a thriller starring George […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 5/8/16

Posted May 8, 2016 by Mitch Salem

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Age Of Ultron (although not quite as good as the 10% for Iron Man 3, 14% for The Avengers […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 5/1/16

Posted May 1, 2016 by Mitch Salem

  OPENINGS:  The biggest noise of the weekend by far was made outside the US, where CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) began its global campaign, and earned $200.2M in 63 territories comprising about two-thirds of the international terrain (not including China and Russia, among others).  Disney has made it clear that that this is an […]

Full Story »

Articles

Inside the US/Worldwide Weekend Box Office – 4/10/16

Posted April 10, 2016 by Mitch Salem

  OPENINGS:  On such a razor-thin margin, the standings could change tomorrow with final numbers, but for now, THE BOSS (Universal) has the weekend edge with $23.48M, barely a nose ($45K) ahead of those creaky superheroes.  Bragging rights are nice, but even if it falls behind on Monday, this is still a win for The […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 4/3/16

Posted April 3, 2016 by Mitch Salem

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M in the US.  Pending tomorrow’s final numbers, it appears to have managed that, with a 68% […]

Full Story »

Articles

Behind the US/Worldwide Box Office – 3/27/16

Posted March 27, 2016 by Mitch Salem

  OPENINGS:  BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) weathered a 38% Saturday drop and is currently estimating a $170.1M weekend.  That would make it Warners’ #1 US opening ever, beating the final Harry Potter‘s $169.2M, but that includes an aggressive Easter Sunday estimate, so it may fall behind by tomorrow.  (Depending on how that […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 3/20/16

Posted March 20, 2016 by Mitch Salem

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next week and word of mouth that’s likely to be terrible, it may struggle to get past $75M in the US.  As we […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 3/13/16

Posted March 13, 2016 by Mitch Salem

  OPENINGS:  The Saturday bump for 10 CLOVERFIELD LANE (Bad Robot/Paramount) was 8%, a solid number for its genre that indicates good word of mouth.  That gave it a $25.3M weekend, a bit higher than Friday indicated, although still not where it might have gotten had the Cloverfield connection (or relative lack thereof) been clearer.  […]

Full Story »