OPENINGS: TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount) opened 46% below the TMNT reboot 2 years ago at $35.3M. That suggests a $100M US total, and with $250M+ in production/marketing costs, the bulk of that will have to be recovered overseas. So far, it’s earned $34M in 40 territories, not […]
OPENINGS: MINIONS: THE RISE OF GRU (Illumination/Universal) exceeded industry expectations with a $108.5M 3-day opening. That’s just a bit lower than the $115.7M launch for the first Minions movie, although that was an April 2015 launch that didn’t have the benefit of a holiday Sunday. Rise of Gru is expected to hit $127.9M over […]
OPENINGS: MISSION IMPOSSIBLE: FALLOUT (Skydance/Alibaba/Paramount) rode almost unanimous rave reviews to a franchise-high $61.5M weekend opening in the US. (That record doesn’t adjust for inflation, and comes with an asterisk because the first two in the series opened on Wednesdays, with Mission 2 at $78.8M by its first Sunday.) If Fallout runs like Rogue […]
OPENINGS: The only wide launch this week (2027 theatres) was the horror movie THE EMPTY MAN (20th/Disney), which despite its big-studio credentials had a nearly invisible level of marketing behind it, and started with a $1.3M weekend that was low even by pandemic standards. AFTER WE COLLIDED (Open Road) had a limited arrival at […]
OPENINGS: A variety of studios threw product at the Labor Day weekend wall. None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over 55 years old, and 3/4 were white–for $7.4M over the 3-day weekend ($9.2M with Monday). Although films appealing to older […]
The weekend looks a little stronger than it did yesterday ($102 million for the top 12 films rather than $98 million) but still well below the normal pace for weekend #51 . The Hobbit is looking a little stronger than it did yesterday, and This Is 40 is a tiny bit stronger. But everything else continues to […]
OPENINGS: Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop. (However, Hollywood will hope for a Valentine’s Day bump the following day.) Even with that included in the calculations, though, the weekend’s […]
OPENINGS: There were no wide openings this weekend. Limited releases included WILD MOUNTAIN THYME (Bleecker Street, also available digitally) at 450 theatres with a $223 per-theatre weekend average and a $100K total; and ARCHENEMY (RLJE, also available digitally) at 94 theatres with a $592 average and a $55K total. HOLDOVERS: THE CROODS: A NEW […]