WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2018 film slates by studio. The studio totals also include 2019 dollars for films released in late 2018. We will switch to tracking the 2019 slates next week. BOX OFFICE. Looking at North American box office, 2019 is now -30% below last year’s comparable span and […]

> Normally the universe of pop culture only allows for one giant event at a time, and not accidentally–they stay out of each other’s way.  You won’t find any major movies opening the same day as The Avengers or The Dark Knight Rises, and the other networks barely program against the Super Bowl or American […]

Weekend #4 of 2015 is looking like $134 million for the top 12 films this weekend, way up from both the norm for this weekend and the same weekend last year.  After missing the American Sniper opening weekend number by a mile in last week’s forecast, forgive us if we are a little gun shy.  But […]

Weekend #29 of 2012 looks like what last weekend should have been: $272 million for the top 12 films, up 50% from last year’s comparable weekend and up 67% from the four-year average for the weekend. Opening at 4,404 theaters, The Dark Knight Rises from Warner Brothers should average $43,600 per theater (for a $192 million […]

> In a battle of two comedies this weekend, Arthur (Warner Bros) and Your Highness (Universal) should split the comedy audience, with Arthur having a slight edge (despite horrific reviews on rottentomatoes — I guess most critics share my disbelief that Russell Brand is opening a movie).  Read Mitch Salem’s review of Arthur to see what he thinks. […]

Weekend #23 of 2014 is looking like a pretty typical $149 million for the top 12 films this weekend, within 1% of the norm for this weekend and 4% above the same weekend last year.   Opening at over 3,000 theaters Friday (well above the 2,886 average theater count for opening weekends the last two […]

> Live by Cinemascore, die by Cinemascore. THE DEVIL INSIDE:  The most hilarious studio event of the last 24 hours has been Paramount‘s frantic attempt to argue that an “F” Cinemascore for THE DEVIL INSIDE, making it one of the half-dozen worst exit-polled movies of the past several years, isn’t really that bad if you […]

    Beware of studio estimates and round numbers. OPENINGS:  In order to get MEN IN BLACK 3 (Sony) to a round $70M for the 4-day weekend, the studio had to claim the lowest Monday drop of the market’s Top 9 films–even though MIB3 hasn’t shown any particular strength with the family matinee audience (its […]