THE BIJOU EARLY RETURNS – UPDATED: BOXOFFICE THE BARBARIAN

Deadline has a clearer picture of the day’s boxoffice, and THE HELP is already having a superb weekend, leading the day with $5.7M, down a tiny 25% from last week.  If this number holds, its full weekend could reach $19-20M, which would give it a total of $70M+ and a clear path to $100M.  It joins Midnight In Paris as the first genuine Oscar candidate of the year.

RETURN OF THE PLANET OF THE APES should come in 2d with another $15-16M that would bring its total above $130M.  After that, it gets ugly.

SPY KIDS:  ALL THE TIME IN THE WORLD surprisingly seems to have the lead among the new arrivals even before weekend matinees begin, but that slim lead might not hold, and in any case its $13M opening would be a fraction of the $33M earned by Spy Kids 3 the last time out. 

CONAN THE BARBARIAN roused little interest and may not even reach $12M for the weekend.  Since word of mouth won’t be its friend, Lionsgate may be hard-pressed to make back its investment of $25M for US distribution and probably at least that much again for domestic marketing.

When the Dreamworks/Disney execs are asked about FRIGHT NIGHT and its anemic weekend of $8-9M, they’ll change the conversation back to The Help.  The picture has little chance of making back its $35M budget plus marketing.

ONE DAY doesn’t seem likely even to hit its low $6M projection, if the $1.8M Friday number holds.  Although the film was relatively low budget and had smaller marketing costs than the other openings, that’s still barely a pulse.  This would make two flops in a row for Anne Hathaway, after last year’s Love And Other Drugs (and let’s not mention her Oscar hosting gig); luckily, the next picture she has coming out is a little indie called The Dark Knight Rises.