> The Marvel superhero audience likes to get its sleep.  Despite the fact that THE AVENGERS is expected to do record-challenging business this weekend, last night’s midnight screenings totaled $18.7M–a tremendous amount of money, to be sure, the 8th largest midnight opening of all time, but 8th place isn’t where Avengers mostly expects to be.  […]

  THE AVENGERS:  Worth A Ticket – A Fun Summer Movie, No More Or Less   It’s easy to forget that THE AVENGERS is, you know, a movie.  It’s perhaps the ultimate example of corporate intellectual property, bioengineered years in advance of its production by Marvel and that company’s recent owner Disney, like the spawn […]

> It seems like only yesterday that we were reviewing the records for midnight openings (actually, it was March 23, when The Hunger Games opened with a 7th-highest $19.7M Thursday midnight–the highest ever for a non-sequel).  Now we’re just a few hours away from the US arrival of THE AVENGERS, which… is it a sequel?  […]

Weekend #18 of 2012 (the first weekend of May and the unofficial start of the summer movie season) looks like it will be about $214 million for the top 12 films, up 38% from last year’s comparable weekend and up 46% from the four-year average for this weekend.  It’s all about Marvel’s The Avengers.   […]

    THE BEST EXOTIC MARIGOLD HOTEL:  Worth A Ticket – A Different Kind of Dream Team     Bear with me here. On Friday, Fox Searchlight will throw THE BEST EXOTIC MARIGOLD HOTEL directly into the path of the mega-buster that is The Avengers.  (Well, in 27 big-city theatres, anyway.)  It’s tempting, of course, […]

>Now 17 full weeks into 2012 (one-third of the year down already), year-to-date domestic box office is running 19% ahead of last year’s pace (down from the +22% pace last week), while the year-to-date total is now 13% ahead of the comparable period’s average for the last several years.   Updated final domestic gross estimates are […]

>The Hunger Games has moved up to $229 million overseas (up from $216 million last week).  The film is probably headed for a worldwide total of $660 million, including our newly revised forecast of $399 million domestic.  Click “read more” to see the updated weekly worldwide table.      Arriving in North America Friday, The […]

>   Hold all tickets for 2d place. OPENINGS:  As of now, THE PIRATES!  BAND OF MISFITS (Sony), THE FIVE-YEAR ENGAGEMENT (Universal), THE LUCKY ONE (Warners) and THE HUNGER GAMES (Lionsgate/Summit) are all projected to gross within a $243,000 range for the weekend, with Pirates on top with $11.4M and Engagement bringing up the rear […]