May 4, 2012

SHOWBUZZDAILY BOXOFFICE: Big, Not Colossal, “Avengers” Midnight – 5/3/12

More articles by »
Written by: Mitch Salem
Tags: , , , , , , , , , ,


The Marvel superhero audience likes to get its sleep.  Despite the fact that THE AVENGERS is expected to do record-challenging business this weekend, last night’s midnight screenings totaled $18.7M–a tremendous amount of money, to be sure, the 8th largest midnight opening of all time, but 8th place isn’t where Avengers mostly expects to be.  The number isn’t anywhere near the $43.5M record set by Harry Potter and the Deathly Hallows Part 2, and falls below the rest of the accumulated Potters and Twilights at the top of the list, not to mention below The Hunger Games and its $19.7M just a few weeks ago.

Avengers can claim the midnight superhero title, however, reportedly edging out The Dark Knight‘s $18.5M from 4 years ago.  And it’s far beyond any previous midnight grosses in the Marvel universe, galloping past the $7.5M mark set by Iron Man 2.
The next question, of course, is opening day.  There, too, the final Harry Potter owns the record with $91.1M, while Hunger Games did $67.3M a few weeks ago, The Dark Knight is the chief superhero with $67.2M, and the current Marvel leader is Iron Man 2 with $51.2M.
Read our AVENGERS review here, and stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."