Articles

THE SKED’S MOVIE PROMO WATCH: Super Bowl Edition

Posted February 6, 2012 by Mitch Salem

> In these heady moments after the NY Giants’ triumphant victory over the New England Patriots (I’d say “Sorry, New England fans,” but I wouldn’t mean it), let’s take a moment to look at the other major event of the evening:  the ads for upcoming movies.  (Mitch Metcalf will offer a separate take on NBC’s […]

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Box Office Footnotes – 6/17/11

Posted June 18, 2011 by Mitch Salem

> GREEN LANTERN cost at least as much as Thor ($350-400M with worldwide marketing), and will probably open around 15% lower–and Thor is no blockbuster hit.  Which means that although intensive promos got bodies into theatres, Warners and DC aren’t out of the woods.  The picture only scored a B on Cinemascore despite what must […]

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FRIDAY NOVEMBER 15 Box Office Report

Posted November 16, 2013 by Mitch Metcalf

Based on Friday’s grosses, Weekend #46 of 2013 looks like $119 million for the top 12 films. Opening at 2,024 theaters Friday, The Best Man Holiday from Universal grossed $10.7 million Friday and is on track for a $31.1 million opening weekend (well above the $21.5 million ShowbuzzDaily forecast). The film is pacing toward a very good three-day […]

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Year to Date Box Office & Worldwide Studio Scorecard

Posted September 8, 2013 by Mitch Metcalf

STUDIO SCORECARD. In the worldwide studio rankings for 2013 to date, Warner Brothers has moved back ahead of Universal in a very tight race for second place. Reminder: the chart below has been reformatted and expanded to include a look at all releases from each studio, divided into three buckets: worldwide grosses of over $300 […]

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HOLIDAY BOXOFFICE: NEW YEAR’S WEEKEND STUDIO SCORECARD – 1/2/12

Posted January 2, 2012 by Mitch Salem

> As detailed in Mitch Metcalf’s Weekend Boxoffice Report, New Year’s Day wasn’t the bonanza the studios were expecting it to be. PARAMOUNT:  MISSION: IMPOSSIBLE – GHOST PROTOCOL‘s Sunday increase was less than half of the 33% projected, and it’s likely to fall another 15-20% today, giving it a bit over $140M in total and […]

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WEEKEND BOX OFFICE PREDICTIONS October 12-14

Posted October 10, 2012 by Mitch Metcalf

This weekend is poised to be the third solidly up weekend in a row.  Five films open this weekend, with four boasting positive critical acclaim and two in rave territory.  None looks to be a big commercial hit, but the total business for the openers combined with very good returning box office for Taken 2 […]

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FRIDAY NOVEMBER 22 Box Office Report

Posted November 23, 2013 by Mitch Metcalf

Based on Friday’s grosses, Weekend #47 of 2013 looks like $211 million for the top 12 films — not quite up to the standard of the weekend before Thanksgiving but not an embarrassment.   Opening at 4,163 theaters Friday, The Hunger Games: Catching Fire from Lionsgate/Summit grossed $68.9 million Friday and is on track for a $150.4 million […]

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WEEKEND BOX OFFICE PREDICTIONS April 12-14

Posted April 10, 2013 by Mitch Metcalf

The box office this weekend should be slightly off the pace for this weekend the last few years, cooling off a bit after a few solid weekends.  Two new films open, and it appears 42 will lead the way with just under $20 million. Opening at around 2,900 theaters Friday (a very average number), 42 from […]

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