>FOX declined again last night as American Idol continues to erode.  However, viewers didn’t shift to the network competition as CBS was down a touch and ABC, as expected, was down significantly (repeats this week versus original episodes last week).  NBC premiered the comedy Bent with two episodes from 9-10 pm.  While they improved the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) declined about 10% to as much as $34M on Saturday, according to preliminary numbers at Deadline, which should give it a $95M opening weekend, the best April opening ever.  By way of comparison, the previous April record-holder Fast Five dropped 13% on its second day (for a $86.2M […]

  OPENINGS:  Just about everything about the release of TAYLOR SWIFT: THE ERAS TOUR (Variance/AMC Theaters) has been unique, and that includes the fact that the theater chain, a first-time distributor, has announced the weekend box office as $95-97M for now, with a definite number to be issued tomorrow.  Even at the high end, that’s […]

>The return of Dancing to Tuesday brought ABC back above a 2 rating and into second place, but far below the lofty 3.4 rating the network scored on this night a year ago.  Steady as always, CBS held on to first place for the night.  Dancing‘s recap and results shows did damage NBC, which sunk […]

  A bad night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  In an appropriately biblical development for this Easter weekend, it appears from preliminary numbers at Deadline that David will defeat Goliath, and the $12M-budgeted HEAVEN IS FOR REAL (TriStar/Sony) will handily outgross the $100M+ TRANSCENDENCE (Warners).  On Friday, Heaven pulled in a reported $8M (on top of $7M from Wednesday and Thursday), and although […]

  OPENINGS:  LONGLEGS (Neon) captured the zeitgeist, successfully delivering the marketing message that it was the scariest horror movie in recent memory.  The result was  a$22.6M weekend, which set a new Neon record by a wide margin, and also marked the year’s highest non-franchise start for the genre.  Production and marketing costs for Longlegs reportedly […]