NBC’s sojourn in Sochi has officially transitioned from Nightmare to Living Hell.  Last night’s primetime coverage averaged a 2.7 adult 18-49 rating from 8:00-11:00 pm or a 2.8 rating from 8:30-11:00.   That’s a new low for primetime Olympic coverage, shattering the record set the night before.  The comparable night in Vancouver 2010 was a […]

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with a $4M Friday and likely $12M weekend, won’t accomplish its goal of establishing Kevin Costner as the next elder statesman action-hero a […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis and charts of WINTER OLYMPICS ratings.  Last night’s 3.5 (which may adjust up to 3.6 if the network ran the 8PM half-hour without commercials) will in any case mark a historic low for Winter Olympics primetime network coverage, down almost a point from Turin’s parallel […]

  ABOUT A BOY:  Tuesday 9PM on NBC (Preview Tonight at 11:05PM) – If Nothing Else is On… ABOUT A BOY, which NBC will preview tonight at the close of Olympics coverage ahead of its regular timeslot premiere on Tuesday, has a daunting pedigree.  It’s based on the excellent 2002 Paul Weitz/Chris Weitz feature film […]

Based on Friday’s grosses, weekend #8 of 2014 looks like $100 million for the top 12 films Friday-Sunday, slightly below this weekend’s average the past several years but well above last year’s weak showing this weekend.  Two new films misfired this weekend, while Lego Movie continues to reign. Opening at 2,872 theaters Friday, 3 Days to […]

Last night’s Olympic primetime coverage on NBC averaged a turgid 3.5 adult 18-49 rating from 8:00-11:00 pm in the fast nationals.  The 8:00 half hour will almost certainly be excluded from the ratings, as they have on this night for most previous Winter Olympics on NBC.  When that adjustment is made the primetime number will […]

  THE LEGO MOVIE (Warners) is barely even being challenged by the newcomers this weekend, and it will easily reign supreme over the multiplexes for its 3rd win in a row.  Preliminary numbers at Variety and Deadline have Lego at $7M+ on Friday, and while that’s down from last Friday’s $12.8M (all holdovers will be sharply […]

  We’ll never know if this year’s Best Picture race is as close as we think it is, since the Academy has no intention of ever releasing its vote totals (something it did back at the very beginning of Oscar history).  Nevertheless, all signs are that this is the hardest race in years to call, […]