Duke once again gave a kick-start to NCAA TOURNAMENT coverage.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
CBS: The preliminary 1.6/1.7/2.7 (the last hour reflected the bulk of the Duke vs. Virginia Tech game) was above last year’s early 1.5/1.5/2.4 for the parallel night.
ABC: FRESH OFF THE BOAT (0.5), SPEECHLESS (0.4) and 20/20 (0.7) were all down 0.1 from last week.
NBC: THE BLACKLIST was at 0.6/0.5 compared to last week’s 0.6, and DATELINE dropped 0.1 to 0.4.
FOX: After 0.5 for a LAST MAN STANDING rerun, THE COOL KIDS lost 0.1 to 0.6, and PROVEN INNOCENT was steady at 0.4.
CW: DYNASTY gained 0.1 to 0.2, and CRAZY EX-GIRLFRIEND stayed at 0.1.
Tonight’s SNL is hosted by Sandra Oh, with musical guest Tame Impala. Sunday is a very busy night on cable, with premieres of HBO’s VEEP and BARRY and E!’s KEEPING UP WITH THE KARDASHIANS, along with finales of AMC’s THE WALKING DEAD and Showtime’s BLACK MONDAY and SMILF (the latter a series finale).
CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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